Search Engine Optimization or SEO is such a process that improves the internal & external feature of a website. The process helps to increase the organic visibility for search engines. A Website Optimizer edits the code and contents to make the website more search engine friendly. It also promotes the site to make more applicable on the web. Search engines analyze the website content to determine when and where the website displays on a search engine result page. There lies the work of an SEO, that helps to increase the ranking, to be visible as fast as someone search the relative content on a search engine.
HISTORY OF THE INTERNET & WEBSITE
Invention of the Internet is a revolutionary work for mankind & it was started in 1980 with the hand of Tim Berners-Lee who built ‘ENQUIRY’ as a personal database of people and software models, but also as a way to play with hypertext; each new page of information in ENQUIRE had to be linked to an existing page. With this, a threshold of a new era is opened. But till 1990, this idea was not implemented with eagerness. Accompanied by Robert Cailliau, Berners-Lee shared the idea to the European Conference on Hypertext Technology in September 1990 but found no result. By Christmas 1990, Berners-Lee had built all the tools necessary for a working Web: the HyperText Transfer Protocol (HTTP) 0.9, the HyperText Markup Language (HTML), the first Web browser (named WorldWideWeb, which was also a Web editor), the first HTTP server software (later known as CERN HTTPd), the first web server (http://info.cern.ch), and the first Web pages that described the project itself. The browser could access Usenet newsgroups and FTP files as well. Nicola Pellow, therefore, created a simple text browser that could run on almost any computer called the Line Mode Browser. To encourage use within CERN, Bernd Pollermann put the CERN telephone directory on the web — previously users had to log onto the mainframe in order to look up phone numbers. In January 1991, the first Web servers outside CERN itself were switched on. From then the Internet has revolutionized the computer and communications world like nothing before.
IMPORTANCE OF DESIGN IN WEBSITE
Possibly the most important part of a website is the navigation. The navigation of a website can make or break a site, which is especially true for robust websites with many pages. Website navigation typically includes a navigation bar or list of labels that differentiate the pages of the website. Good navigation should be easy to find and comprehend – making for quick and easy travel throughout the entire website.
One thing is clear: a website has to look good. But it’s extremely important to keep usability. The design should lead the eye from what’s most important to secondary items; this can be done with space and typography. And a professional, modern look can immediately build trust. The good design will create trust and guide the visitors to take action.
A Visual Spark —
It must have a spark on the website that appeals to people, something that catches eyes. The internet is a visual medium and thus, it is so important to use the elements in a sparkling way.
The content of the site is important because it literally communicates the company’s brand position and promise. Making the content short and to the point (according to the need) helps the reader to remember the message easily.
Everything in a website needs to have a logical place to help the visitors, easily to find what they are looking for. Thus, the whole website should be designed in an organized way.
Responsive Website —
One of the big buzzwords for web design of the last couple of years has been ‘responsive’. It has become a need for a website design that can respond to all screen sizes having become integral to online success.
WHAT IS OPTIMIZATION
Optimization means a method that makes something functional, effective & perfect as much as possible. In the website, optimization is a phrase that describes the techniques to rank well in search engines. Website optimization includes some important processes such as adding relevant keyword on the website, editing meta tags, image tags, and optimizing other components of the website to ensure the accessibility in a search engine. The most important part of optimization is to improve the overall chances that the website will be indexed by search engines.
HOW TO OPTIMIZE A WEBSITE
Optimizing a website is a process, which increases the website’s ranking on search engines by ensuring that the website runs quickly and smoothly. There are some good processes to optimize a website. These are like 1) Keyword Research, 2) Great Content, 3) Using Natural Keyword, 4) Page Titles, 5) Header Tags, 6) Optimized URLs, 7) Page Load Time, 8) Internal Linking, 9) Responsive Design and 10) Integration of Social Media like Facebook Page and Twitter Business Page.
WHY TO OPTIMIZE
The fact is, if the website is not optimized properly, it may ultimately lose the sales. Research shows that 57 percent of mobile users will abandon the website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. Considering the importance of a website, also for any small business, it seems natural to take the extra care of optimizing the website as user-friendly. It’s amazing that a properly optimized website alone can bring the company a huge profit without having another promotional activities. It is a concrete way to concur the company’s Goal.